Musings on horology and the watch industry

Satire and the watch industry establishment

Let's examine how humor works from an insider's position without the veil of anonymity.

On differentiating between good and bad watches

Whether it's a professional athlete, expert sommelier, acclaimed actor, or master watchmaker, my assumption is that the trained eye always recognizes and evaluates details better than the untrained eye. This idea really begs the question in the watch world: how does one acquire a keen eye for horology? What does that learning process look like?

Examining the subtle Orientalism in the watch world

The dichotomy – Swiss luxury watches vs. cheap Asian watches – has dominated the mentality of everything from journalism and the watch community, to the average consumer and the industry at large. Let's talk about it.

On watch collecting: an alternative to “buy what you love”

"Buy what you love" is one of the watch community's most common prescriptions against being swept away by never-ending social media hype. I want to propose an alternative to "buy what you love." Something more concrete and tangible, something easier to work with.

The role of memes in the watch community

Jokes and memes play a quite an integral role in our watch community culture. But what does they do beyond make us all laugh?

What battles are worth fighting in the watch community?

At the inception of The Open Caseback, I wrote "we're not the target audience." It was a reflection on the feelings of disenfranchisement many collectors and enthusiasts have. It fulfilled its role as the foundation, or a manifesto, to guide my writing efforts and those of the contributors. But it missed a key question that's needed more and more: what battles are actually worth fighting in the watch community?

What big brands can learn from independent watchmakers

Though independent watchmakers and the big brands occupy positions a world apart, there's a lot that big brands can learn from using transparency to build more personal consumer connections.

The timepiece that tested the watch community’s limits

There are limits to our horological comfort zone. And for me, nothing exposes this quite like the review of Beat Haldimann's H9 on A Blog to Watch.

Why watch brands and authorized dealers should be worried about the secondary market

Secondary market platforms like Chrono24 and WatchBox have positioned themselves to compete head-on with brands and AD's, whether the latter believes it or not.

When watches lost functional value, the watch community was born

The watch community, as a passionate and thriving group of hobbyists, would never be in this position today if watches did have functional value.