Musings on horology and the watch industry
Was Gerald Genta a glitch in the matrix?
There might be no historical figure more important to the shape of modern watches than Gerald Genta. Yet it's quite difficult to imagine a contractor for watch brands gaining such widespread recognition for work, especially in today's watch industry. Will there ever been another Genta figure again?
How photography makes us better watch collectors
Since the advent of Instagram, watch photography, in all of its various forms, has become the glue of our community and culture. As we see more and more "collector-photographers", I want to address the following question: what does photography do for collectors?
On differentiating between good and bad watches
Whether it's a professional athlete, expert sommelier, acclaimed actor, or master watchmaker, my assumption is that the trained eye always recognizes and evaluates details better than the untrained eye. This idea really begs the question in the watch world: how does one acquire a keen eye for horology? What does that learning process look like?
On watch collecting: an alternative to “buy what you love”
"Buy what you love" is one of the watch community's most common prescriptions against being swept away by never-ending social media hype. I want to propose an alternative to "buy what you love." Something more concrete and tangible, something easier to work with.
What battles are worth fighting in the watch community?
At the inception of The Open Caseback, I wrote "we're not the target audience." It was a reflection on the feelings of disenfranchisement many collectors and enthusiasts have. It fulfilled its role as the foundation, or a manifesto, to guide my writing efforts and those of the contributors. But it missed a key question that's needed more and more: what battles are actually worth fighting in the watch community?